Carlsberg & Tuborg
Carlsberg & Tuborg
Project Details
Location: India
Industry: Food & Beverage
Scope: Visual Communication
Carlsberg and Tuborg are globally recognised beer brands under the Carlsberg Group, known for their strong presence across international markets and diverse portfolio of pilsner and lager products. In India, the brands cater to different consumer segments while maintaining a strong focus on product quality, heritage, and market visibility.
The scope involved developing a sales detailer designed for sales representatives, distributors, channel partners, and retail teams. The collateral consolidated brand and product information, portfolio details, key selling points, SKU references, and supporting communication assets into an easy-to-navigate sales resource.
Location: India
Industry: Food & Beverage
Scope: Visual Communication
Carlsberg and Tuborg are globally recognised beer brands under the Carlsberg Group, known for their strong presence across international markets and diverse portfolio of pilsner and lager products. In India, the brands cater to different consumer segments while maintaining a strong focus on product quality, heritage, and market visibility.
The scope involved developing a sales detailer designed for sales representatives, distributors, channel partners, and retail teams. The collateral consolidated brand and product information, portfolio details, key selling points, SKU references, and supporting communication assets into an easy-to-navigate sales resource.
My Role
Creative & Design
Worked closely with the Art Director and creative team at L&K Saatchi & Saatchi
Contributed to visual concept discussions and information hierarchy planning
Designed the sales detailer highlighting product information, portfolio details, and key selling points
Creative & Design
Worked closely with the Art Director and creative team at L&K Saatchi & Saatchi
Contributed to visual concept discussions and information hierarchy planning
Designed the sales detailer highlighting product information, portfolio details, and key selling points
