Little Athletics Australia
Little Athletics Australia
Project Details
Location: Australia
Industry: Sports & Athletics
Scope: Campaign · Digital
Little Athletics is a community based athletics program in Australia focused on children aged 3 to 17, promoting participation through track and field events across multiple states including New South Wales, Victoria, Queensland, South Australia, and Tasmania. With more than 400 affiliated centres nationwide, the organisation focuses on fun, fitness, skill development, and personal bests through sport.
Over the past 5 seasons, the engagement has involved developing annual state level marketing kits, event promotion assets, and centre marketing kits tailored for 400+ affiliated centres across the country. Each centre kit is customized using the respective club’s branding, colours, and imagery while maintaining consistency within the broader state level identity system across print, digital, and promotional touchpoints.
The project requires a scalable rollout framework capable of supporting high volume adaptations, multi stakeholder coordination, and timely delivery ahead of each season’s registration cycle.
Location: Australia
Industry: Sports & Athletics
Scope: Campaign · Digital
Little Athletics is a community based athletics program in Australia focused on children aged 3 to 17, promoting participation through track and field events across multiple states including New South Wales, Victoria, Queensland, South Australia, and Tasmania. With more than 400 affiliated centres nationwide, the organisation focuses on fun, fitness, skill development, and personal bests through sport.
Over the past 5 seasons, the engagement has involved developing annual state level marketing kits, event promotion assets, and centre marketing kits tailored for 400+ affiliated centres across the country. Each centre kit is customized using the respective club’s branding, colours, and imagery while maintaining consistency within the broader state level identity system across print, digital, and promotional touchpoints.
The project requires a scalable rollout framework capable of supporting high volume adaptations, multi stakeholder coordination, and timely delivery ahead of each season’s registration cycle.
My Role
Project & Account Management
Built and maintained a 5-year-long client relationship
Managed engagements end to end, from onboarding and briefing to final delivery
Served as the primary point of contact for state bodies, ensuring smooth communication, approvals, and execution
Coordinated cross functional teams and external vendors to ensure efficient delivery across parallel workstreams
Oversaw timely rollout of state and centre marketing kits ahead of annual registration launches
Managed delegation, stakeholder coordination, and delivery across additional service engagements
Business Development
Led discussions with state CEOs and marketing heads to define season-specific requirements and priorities
Created technical and financial proposals and onboarded clients across different states
Identified and upsold additional services including membership microsite, annual reports, and sponsorship decks, generating high-value work for the agency
Creative & Design
Contributed to creative direction and visual planning for state and centre marketing kits
Helped build a scalable design system adaptable across multiple centres and touchpoints
Led design execution across state marketing kits, campaign assets, and 400+ centre adaptations
Project & Account Management
Built and maintained a 5-year-long client relationship
Managed engagements end to end, from onboarding and briefing to final delivery
Served as the primary point of contact for state bodies, ensuring smooth communication, approvals, and execution
Coordinated cross functional teams and external vendors to ensure efficient delivery across parallel workstreams
Oversaw timely rollout of state and centre marketing kits ahead of annual registration launches
Managed delegation, stakeholder coordination, and delivery across additional service engagements
Business Development
Led discussions with state CEOs and marketing heads to define season-specific requirements and priorities
Created technical and financial proposals and onboarded clients across different states
Identified and upsold additional services including membership microsite, annual reports, and sponsorship decks, generating high-value work for the agency
Creative & Design
Contributed to creative direction and visual planning for state and centre marketing kits
Helped build a scalable design system adaptable across multiple centres and touchpoints
Led design execution across state marketing kits, campaign assets, and 400+ centre adaptations
