Monarch Cruise: Cricket & Bollywood
Monarch Cruise: Cricket & Bollywood
Project Details
Location: India
Industry: Travel & Tourism
Scope: Branding · Digital
Monarch Cruise was a premium luxury cruise concept built around cricket, entertainment, hospitality, and and live celebrity-led experiences, bringing together personalities from sports, bollywood, and culinary industries including Sachin Tendulkar, Shane Warne, Brett Lee, Rahat Fateh Ali Khan, and many other notable celebrities.
Operating across destinations including India, Singapore, Malaysia, Thailand, and Sri Lanka, the cruise aimed to create a high-end travel and membership offering by combining luxury travel, curated performances, interactive sessions, and premium onboard facilities.
The scope included developing the brand identity and visual language for the cruise, along with promotional brochures, sponsorship decks, corporate partnerships, event collaterals, and digital media assets designed to build visibility, attract sponsors, and drive booking interest ahead of the sail schedule.
Location: India
Industry: Travel & Tourism
Scope: Branding · Digital
Monarch Cruise was a premium luxury cruise concept built around cricket, entertainment, hospitality, and and live celebrity-led experiences, bringing together personalities from sports, bollywood, and culinary industries including Sachin Tendulkar, Shane Warne, Brett Lee, Rahat Fateh Ali Khan, and many other notable celebrities.
Operating across destinations including India, Singapore, Malaysia, Thailand, and Sri Lanka, the cruise aimed to create a high-end travel and membership offering by combining luxury travel, curated performances, interactive sessions, and premium onboard facilities.
The scope included developing the brand identity and visual language for the cruise, along with promotional brochures, sponsorship decks, corporate partnerships, event collaterals, and digital media assets designed to build visibility, attract sponsors, and drive booking interest ahead of the sail schedule.
My Role
Creative & Design
Worked closely with the design team in an Art Director capacity across the project
Contributed to developing the brand identity and visual language of the cruise experience
Designed promotional materials across launch events, brochures, and marketing collaterals
Designed sponsorship decks for tourism, sports and entertainment organisations
Created social media creatives and digital ad sets for promotional campaigns
Developed celebrity profiles and masterclass communication assets for onboard experiences
Project & Account Management
Coordinated with partner agencies handling PR, events, print production, and related execution workflows
Handled client communication, project coordination, feedbacks & approvals, and timely delivery across the engagement
Creative & Design
Worked closely with the design team in an Art Director capacity across the project
Contributed to developing the brand identity and visual language of the cruise experience
Designed promotional materials across launch events, brochures, and marketing collaterals
Designed sponsorship decks for tourism, sports and entertainment organisations
Created social media creatives and digital ad sets for promotional campaigns
Developed celebrity profiles and masterclass communication assets for onboard experiences
Project & Account Management
Coordinated with partner agencies handling PR, events, print production, and related execution workflows
Handled client communication, project coordination, feedbacks & approvals, and timely delivery across the engagement
