Bajaj Pulsar NS200 & NS160
Bajaj Pulsar NS200 & NS160
Project Details
Location: India
Industry: Automotive
Scope: Visual Communication
Bajaj Auto is one of India’s leading automotive manufacturers, with a presence across more than 100 countries. Its Pulsar range has remained one of the brand’s most recognised motorcycle lines, known for combining performance-focused positioning with mass-market appeal across diverse global markets.
The Pulsar NS200 and NS160 required refreshed visual communication and POSM (Point of Sale Materials) to build awareness around updated features and model enhancements across international markets. The project focused on developing adaptable communication assets capable of working across different cultural contexts while maintaining consistency with the Pulsar brand identity.
Location: India
Industry: Automotive
Scope: Visual Communication
Bajaj Auto is one of India’s leading automotive manufacturers, with a presence across more than 100 countries. Its Pulsar range has remained one of the brand’s most recognised motorcycle lines, known for combining performance-focused positioning with mass-market appeal across diverse global markets.
The Pulsar NS200 and NS160 required refreshed visual communication and POSM (Point of Sale Materials) to build awareness around updated features and model enhancements across international markets. The project focused on developing adaptable communication assets capable of working across different cultural contexts while maintaining consistency with the Pulsar brand identity.
My Role
Project & Account Management
Worked closely with the global marketing team at Bajaj Auto during the project lifecycle
Served as the primary point of contact for project coordination and communication
Managed internal briefing, delegation, and final delivery for the project
Led quality checks and information verification to maintain accuracy in communication assets
Coordinated multilingual and multi-market adaptation workflows for POSM execution
Business Development
Created technical and financial proposals and onboarded the client
Secured an additional POSM engagement for Bajaj Dominar 400 following the successful delivery of the project
Project & Account Management
Worked closely with the global marketing team at Bajaj Auto during the project lifecycle
Served as the primary point of contact for project coordination and communication
Managed internal briefing, delegation, and final delivery for the project
Led quality checks and information verification to maintain accuracy in communication assets
Coordinated multilingual and multi-market adaptation workflows for POSM execution
Business Development
Created technical and financial proposals and onboarded the client
Secured an additional POSM engagement for Bajaj Dominar 400 following the successful delivery of the project
