Project & Account Management

• Managed the project end to end, from briefing to the launch of the brand, website and app on iOS and Android

• Served as the primary point of contact for the client, handling communication, feedback and approvals

• Led creative and brand strategy discussions with client stakeholders

• Mapped the customer journey for the website and app with the client, and used it to guide the teams’ decisions

• Managed the website from content and design through development and deployment

• Coordinated three internal teams (design, content and website) alongside the client’s external app development team

• Managed a smooth design handover to the app development team, and provided creative checks until launch

Business Development

• Defined scope and costs, prepared technical and financial proposals and onboarded the client

• Identified and cross-sold three additional services: brand website, app UI/UX and investor communication decks, generating additional business for the agency

Creative & Design

• Contributed to creative ideation for the brand identity

• Oversaw design execution across the website, app UI/UX and related brand collaterals

• Ensured the brand language stayed consistent across every touchpoint

• Reviewed designs against the brief and the customer journey before delivery