Clew Pouches
Clew Pouches
Project Details
Location: USA · UK · UAE · Europe
Industry: Consumer Goods
Scope: Branding · Campaign
Clew is a premium tobacco-free nicotine pouch brand designed in the USA and distributed across global markets. Positioned as a modern, smoke-free alternative for adult nicotine consumers, the brand offers multiple strengths and flavour variants while focusing on harm reduction and a cleaner, more discreet user experience.
As the brand expanded internationally, it required a stronger visual identity, refreshed packaging, and adaptable promotional campaigns capable of working across different regulatory environments.
The project involved supporting the rebranding initiative while ensuring all brand and promotional assets adhered to varying advertising standards, compliance requirements, and regional market expectations.
Location: USA · UK · UAE · Europe
Industry: Consumer Goods
Scope: Branding · Campaign
Clew is a premium tobacco-free nicotine pouch brand designed in the USA and distributed across global markets. Positioned as a modern, smoke-free alternative for adult nicotine consumers, the brand offers multiple strengths and flavour variants while focusing on harm reduction and a cleaner, more discreet user experience.
As the brand expanded internationally, it required a stronger visual identity, refreshed packaging, and adaptable promotional campaigns capable of working across different regulatory environments.
The project involved supporting the rebranding initiative while ensuring all brand and promotional assets adhered to varying advertising standards, compliance requirements, and regional market expectations.
My Role
Project & Account Management
Served as the primary point of contact and built stakeholder relationships
Oversaw briefing, communication, creative execution, and final delivery across the engagement
Contributed to discussions around communication rollout strategies and on-ground activations
Ensured all executions aligned with global regulations and compliance standards
Business Development
Led discussions with all stakeholders to understand brand requirements and project objectives
Analyzed scope of work, created proposals, reviewed agreement, and onboarded the client
Secured additional branding projects for the agency through the success of this engagement
Creative & Design
Contributed to creative direction and messaging strategy for the rebranding initiative
Supported the branding exercise across packaging, campaign planning, and collaterals
Led design execution across promotional campaigns and brand communication assets
Project & Account Management
Served as the primary point of contact and built stakeholder relationships
Oversaw briefing, communication, creative execution, and final delivery across the engagement
Contributed to discussions around communication rollout strategies and on-ground activations
Ensured all executions aligned with global regulations and compliance standards
Business Development
Led discussions with all stakeholders to understand brand requirements and project objectives
Analyzed scope of work, created proposals, reviewed agreement, and onboarded the client
Secured additional branding projects for the agency through the success of this engagement
Creative & Design
Contributed to creative direction and messaging strategy for the rebranding initiative
Supported the branding exercise across packaging, campaign planning, and collaterals
Led design execution across promotional campaigns and brand communication assets
