ET Telecom, BFSI, and HR World IPs
ET Telecom, BFSI, and HR World IPs
Project Details
Location: India
Industries: Telecom · BFSI · Human Resources
Scope: Branding · Visual Communication
The Economic Times is one of India’s leading business-focused media platforms under The Times Group. Its ET B2B division operates multiple sector-focused brands including ET Telecom, ETBFSI, and ETHRWorld, each hosting industry-specific IPs spanning summits, conclaves, leadership forums, and awards.
As these IPs expanded, each brand evolved with inconsistent visual structures and disconnected communication styles, limiting overall consistency and recall within the ET B2B ecosystem.
The project involved developing three distinct and scalable visual identity systems for 16 IPs spread across the three B2B brands.
Each IP was designed with its own distinct identity while remaining visually connected to other IPs under the respective parent brand, creating a unified and recognisable ecosystem.
The systems were built to create stronger consistency, flexibility, and long-term recognition across existing and future IPs within each brand.
Location: India
Industries: Telecom · BFSI · Human Resources
Scope: Branding · Visual Communication
The Economic Times is one of India’s leading business-focused media platforms under The Times Group. Its ET B2B division operates multiple sector-focused brands including ET Telecom, ETBFSI, and ETHRWorld, each hosting industry-specific IPs spanning summits, conclaves, leadership forums, and awards.
As these IPs expanded, each brand evolved with inconsistent visual structures and disconnected communication styles, limiting overall consistency and recall within the ET B2B ecosystem.
The project involved developing three distinct and scalable visual identity systems for 16 IPs spread across the three B2B brands.
Each IP was designed with its own distinct identity while remaining visually connected to other IPs under the respective parent brand, creating a unified and recognisable ecosystem.
The systems were built to create stronger consistency, flexibility, and long-term recognition across existing and future IPs within each brand.
My Role
Business Development
Led discussions with business and marketing heads to understand project requirements
Created technical and financial proposals, secured the engagement for 16 IPs across three ET B2B brands, and onboarded the client
Identified and upsold additional services including marketing collaterals, event promotion assets, merchandise design, website guidelines, and supporting communication materials
Project & Account Management
Served as the primary point of contact for stakeholder coordination, approvals, and execution
Managed internal briefing, delegation, and project deliveries across parallel IP workstreams
Coordinated cross functional teams to manage timelines across concurrent projects
Presented brand identity systems and rollout frameworks to more than 20 stakeholders
Managed agency's award participation and submission for ET Telecom’s IBDA entry
Represented the agency at the IBDA Awards through workshops and networking sessions following the win
Creative & Design
Contributed to the creative and visual language direction of the three ET B2B brands
Helped build a scalable and flexible identity framework adaptable across multiple IPs
Created visual identities for select IPs within the parent brand design language
Created brand guidelines and usage manuals for these brands and respective IPs
Created the presentation deck for the award-winning IBDA submission
Business Development
Led discussions with business and marketing heads to understand project requirements
Created technical and financial proposals, secured the engagement for 16 IPs across three ET B2B brands, and onboarded the client
Identified and upsold additional services including marketing collaterals, event promotion assets, merchandise design, website guidelines, and supporting communication materials
Project & Account Management
Served as the primary point of contact for stakeholder coordination, approvals, and execution
Managed internal briefing, delegation, and project deliveries across parallel IP workstreams
Coordinated cross functional teams to manage timelines across concurrent projects
Presented brand identity systems and rollout frameworks to more than 20 stakeholders
Managed agency's award participation and submission for ET Telecom’s IBDA entry
Represented the agency at the IBDA Awards through workshops and networking sessions following the win
Creative & Design
Contributed to the creative and visual language direction of the three ET B2B brands
Helped build a scalable and flexible identity framework adaptable across multiple IPs
Created visual identities for select IPs within the parent brand design language
Created brand guidelines and usage manuals for these brands and respective IPs
Created the presentation deck for the award-winning IBDA submission
