COVID-19: Government of India
COVID-19: Government of India
Project Details
Location: India
Industry: Public Sector & Social Impact
Scope: Campaign
During the COVID-19 outbreak in India in 2020, the rapid spread of misinformation and lack of access to reliable sources created widespread confusion and uncertainty. The COVID-19 Awareness Campaign was a nationwide public health initiative led by the Ministry of Health and Family Welfare (Govt. of India), in collaboration with Population Foundation of India (PFI) and Facebook India, focused on awareness, safety, and verified public communication.
As creative partners onboarded by PFI, the scope involved developing awareness materials designed to educate the people about COVID-19, safety measures, and official updates while promoting clarity and responsible information sharing.
It also covered a wide range of topics including mental health awareness, work from home guidance, support for children and senior citizens, and region-specific communication for diverse communities across India. The project required fast-paced execution, multilingual adaptations, and timely dissemination of information during a rapidly evolving public health crisis.
Location: India
Industry: Public Sector & Social Impact
Scope: Campaign
During the COVID-19 outbreak in India in 2020, the rapid spread of misinformation and lack of access to reliable sources created widespread confusion and uncertainty. The COVID-19 Awareness Campaign was a nationwide public health initiative led by the Ministry of Health and Family Welfare (Govt. of India), in collaboration with Population Foundation of India (PFI) and Facebook India, focused on awareness, safety, and verified public communication.
As creative partners onboarded by PFI, the scope involved developing awareness materials designed to educate the people about COVID-19, safety measures, and official updates while promoting clarity and responsible information sharing.
It also covered a wide range of topics including mental health awareness, work from home guidance, support for children and senior citizens, and region-specific communication for diverse communities across India. The project required fast-paced execution, multilingual adaptations, and timely dissemination of information during a rapidly evolving public health crisis.
My Role
Project & Account Management
Served as the primary point of contact throughout the engagement
Worked closely with PFI to address evolving requirements
Oversaw communication, delegation, and delivery coordination across the project
Ensured timely execution and rapid turnaround during a fast-moving public health emergency
Supported communication initiatives for Govt. of Uttar Pradesh and National Health Mission, including operational guidelines for committees and community health events such as UHND and VHSND
Creative & Design
Contributed to building the visual language of the campaign
Led creative and design support across digital and print communication formats
Created character-based illustrations for simplified accessibility and public understanding
Executed multilingual adaptations across Punjabi, Marathi, Bengali, Tamil, Kannada, Gujarati, and other regional languages
Project & Account Management
Served as the primary point of contact throughout the engagement
Worked closely with PFI to address evolving requirements
Oversaw communication, delegation, and delivery coordination across the project
Ensured timely execution and rapid turnaround during a fast-moving public health emergency
Supported communication initiatives for Govt. of Uttar Pradesh and National Health Mission, including operational guidelines for committees and community health events such as UHND and VHSND
Creative & Design
Contributed to building the visual language of the campaign
Led creative and design support across digital and print communication formats
Created character-based illustrations for simplified accessibility and public understanding
Executed multilingual adaptations across Punjabi, Marathi, Bengali, Tamil, Kannada, Gujarati, and other regional languages
