Swiss Beauty Craze: GenZ Cosmetics
Swiss Beauty Craze: GenZ Cosmetics
Project Details
Location: India
Industry: Beauty & Cosmetics
Scope: Branding · Visual Communication
Swiss Beauty is one of India’s fastest-growing beauty and cosmetics brands, known for creating affordable and trend-focused makeup products.
Craze by Swiss Beauty is a Gen Z-focused dual-functional cosmetic range launched in collaboration with Purplle, a leading beauty and personal care ecommerce platform. The project involved a large-scale rollout supported by influencer marketing, PR activities, and digital campaigns aimed at building visibility among younger consumers.
The scope included developing a vibrant brand identity, packaging design system, and promotional visual assets designed to create a differentiated presence within the competitive beauty and cosmetics market.
Location: India
Industry: Beauty & Cosmetics
Scope: Branding · Visual Communication
Swiss Beauty is one of India’s fastest-growing beauty and cosmetics brands, known for creating affordable and trend-focused makeup products.
Craze by Swiss Beauty is a Gen Z-focused dual-functional cosmetic range launched in collaboration with Purplle, a leading beauty and personal care ecommerce platform. The project involved a large-scale rollout supported by influencer marketing, PR activities, and digital campaigns aimed at building visibility among younger consumers.
The scope included developing a vibrant brand identity, packaging design system, and promotional visual assets designed to create a differentiated presence within the competitive beauty and cosmetics market.
My Role
Project & Account Management
Worked closely with the marketing team at Swiss Beauty during the project lifecycle
Served as the primary point of contact for project communication and coordination
Managed internal briefing, delegation, and final delivery for the project
Coordinated workflows between branding, packaging, and production teams
Conducted a packaging adaptation workshop for the Swiss Beauty in-house team to support future product extensions under the Craze range
Business Development
Created technical and financial proposals and onboarded the client
Secured 2 additional branding and packaging projects for the skincare and perfume range
Project & Account Management
Worked closely with the marketing team at Swiss Beauty during the project lifecycle
Served as the primary point of contact for project communication and coordination
Managed internal briefing, delegation, and final delivery for the project
Coordinated workflows between branding, packaging, and production teams
Conducted a packaging adaptation workshop for the Swiss Beauty in-house team to support future product extensions under the Craze range
Business Development
Created technical and financial proposals and onboarded the client
Secured 2 additional branding and packaging projects for the skincare and perfume range
